I guess Hive needs to work on marketing. Hive I believe is an undervalued platform but the platform lacks a good exposure and for exposure efforts are required to promote the platform to the rest of the crypto world and internet users in general.
Hive as a blockchain has many platforms that might be difficult to explain as 'one solid thing'. There's the Blog aspect, the Communities, Microblogs, Video services, Livestreaming, Photography, and much more. As participants in the blockchain we are all able to 'promote' Hive with referrals and to showcase what aspect of the blockchain we use and what it means to be apart of this ecosystem.
Introducing others to Hive shouldn't be a mass induction but instead a quality establishment of what participating on the Hive Blockchain could mean to an individual. This post has great information and could be a point of introduction to others who are unfamiliar with the space/concept.
Thank you for bringing up your thoughts and concerns! It's important that this subject be discussed frequently and often to generate new ideas to introduce more quality participants onto the Hive Ecosystem.
RE: Why Steemit Has More Exposure Compared to Hive