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#getLOUD Hey #lucydfam! You know our mission is to gather and develop the greatest innovations in eyewear. The first major step we are taking to that goal is the release of the Lucyd Loud beta at lucyd.co.

Imagine a future where technical jobs require minimal education. Instead of technicians needing to know what every transistor and dial does in a piece of machinery, they simply point their smartphone camera

Image credit: Before It’s Too Late The way things are going now, it’s only a matter of time before augmented reality permeates every aspect of our lives, just like smartphones. It’s likely that the only

Credit: Mayo Clinic Perhaps one of the most frightening things that can happen to a human being is being struck with Alzheimer’s disease. With an estimated 6 million Americans living in facilities that

In the not so distant future, it’s entirely possible that human beings won’t need to carry any specialized knowledge around in their memory. Much like calculators have erased the need for on-the-fly

Most augmented reality software is really nothing more than a digital overlay placed on real world objects. So what makes Merge Cube different? Their technology puts augmented reality at your

In the Harry Potter movies, the newspapers are animated. Instead of simply standing still, pictures of individuals come to live with facial expressions and movement. You could say that JK Rowling was

Imagine a future where technical jobs require minimal education. Instead of technicians needing to know what every transistor and dial does in a piece of machinery, they simply point their smartphone camera

Credit: Reno Gazette Every year, tens of thousands of people get together in the Nevada desert, erect a fake city where money is not allowed, and live for a week and a half as if the world had experienced

Selfies are undoubtedly driving innovation in AR, and have almost become a new American pastime. Read the full article on the Lucyd blog, or just check out the infographic here.

Usually known for its year-round temperate weather, California has been experiencing a rather hot summer — even for a state known to have unpredictable weather. As wildfires continue to spread across the

Credit: Bareburger If we look far enough into the future, it's entirely possible that mixed reality will completely replace paper. Environmentally inefficient, things like newspapers, books, and loose-leaf

Usually known for its year-round temperate weather, California has been experiencing a rather hot summer - even for a state known to have unpredictable weather. As wildfires continue to spread across the

Gabriel Rene, executive director of Verses. Image Credit: Verses Every fifteen years or so, a new technology changes the landscape of human interaction. While we still haven't hit the tipping point yet,

Augmented reality isn't just Snapchat filters and Pokemon Go. The infographic below, created by Nowsourcing with research provided by Lumus, helps explain how AR is likely to affect numerous industries

Credit: Mayo Clinic Perhaps one of the most frightening things that can happen to a human being is being struck with Alzheimer's disease. With an estimated 6 million Americans living in facilities that

Japan is arguably home to some of the most creative people on the planet. Having brought us things like Nintendo, the Walkman, and an entire genre of emotionally rousing animation, Japan seems to have

Di Valdi by Lucyd fashion frames Hello Lucyd community! Thanks for your interest and support. We have a lot of exciting developments in the works for 2018 and beyond. The Lucyd eShop opened last week.

Do you have $2300 burning a hole in your pocket? Then you too can be one of the first proud owners of Magic Leap's first augmented reality headset: the Magic Leap One. Despite the astronomical price tag

Despite being embroiled in controversy which recently tanked their stock price, technology supergiant Facebook continues to innovate. In another move seemingly designed to put Snapchat in the grave, they've