Zeepin is aiming to be a disruptive creative platform and economy. They are planning on taking the creative process that has existed, and decentralizing it, which would provide the opportunity for creators to operate in a trustless system.
Use cases are payments and copyrighting (through time-logging of ideas/data on the blockchain), as well as providing crowdfunding and networking. The team is planning to release several features and dApps to facilitate their vision, including the following:
ZeeCrew - A fast, low cost, trustless, distributed way to quickly find team members with the skills necessary to make a project become a reality.
ZeeRights - A blockchain based copyright solution, providing immutable proof that a copyright belongs to the one holding the signature.
ZeeProof - Going hand in hand with the service above, ZeeProof undeniably shows the existence of the copyright, without disclosing copyright contents, greatly reducing change of intellectual property violations from third parties.
ZeeSure Asset Insurance - A “One Stop Shop” for insurance for digital assets, as well as legal consultation.
ZeeCreate - A creative services matchmaking program, so that people looking for design ideas or services can access such quickly, and without a middleman, making the interaction essentially entirely P2P.
ZeeTalent - A digital identity on the Zeepin platform, which is to match real-world KYC requirements.
ZeeFund Crowdfunding - The Zeepin foundation (or a 3rd party auditor) will verify a project request for Crowdfunding, and, if approved, will be opened to the community (to pay in ZPT) to fund the project.
Team
The team is modestly sized at 7 members. Here is the bio of the core members;
Zhu Fei, CEO – CEO of Arting365 Inc., an existing platform for creative individuals to showcase and network for the past 15 years, CEO of Zeepin Cultural and creating Co. for the past 5 years, and has been the director of Shanghai Top Young Creative Talents Association, Intelligent Manufacturing Part Creative Industry Promotion Center, and Industrial Design Association, with 3 years’ experience total split between the three.
Shenbi Xu, CSO – Former CSO of Arting365 Inc., previous experience rendering strategic services to Apple, Microsoft, and Samsung, and experience as Asia-Pacific Head of GE innovation.*
Glovia Gu, COO – Graduated from China Academy of Art, majoring in digital media. Operated 50+ events for brands like Coca-Cola, Adobe, Lenovo, and HP.*
Jason Xu, Senior Developer – Has over 10 years’ experience in technology development, a background in encryption and distributed app development, and will be designing the main architecture of the Zeepin Environment.
*noted individuals either did not have, or had under-developed LinkedIn profiles, thus information was taken directly from the team page.
As far as noted advisors go, they have only referenced their legal counsel, Clarence Guo, who graduated from the National University of Singapore in Law, and has 7 years’ law experience, with the most recent being as director of Tzedek Law LLC.
Opportunities
The project is led by a strong team with demonstrated success in relevant creative field.
The use of blockchain and smart contract makes sense in order to send cross-border payments efficiently as well as mimic the escrow function.
By providing a one-stop-shop, a design can go from just an idea to mass production, all done within the platform. This can help creative entrepreneurs, who are often not business savvy, to launch a business successfully.
Concerns
The project does not have a finished MVP/proof-of-concept, so it is essentially a white paper project.
The scope of the project is very ambitious that include finding suppliers, customers, employees, filing copyright, obtaining crowdfunding, and insurance. Generally, the more ambitious a project is, the more likely it is to fail because there are so many moving parts.
It is unclear what the go to market strategy for the project is. The team has experience in China so it should be the obvious choice for the first target market, but there is no details in the white paper.
Conclusion
Overall, I like the flipping potential for this coin but are neutral about its long-term potential.
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