Well, the answer to bloat is, that's not zappls issue. Other apps have to decide how they will handle short form content apps. Dmania, steepshot, zappl and dlive and dtube are all short form content sites. So you will need to ask steemit, busy, chainbb or any long-form content steem site to put in a filter method if you would like one.
RE: Can I use Zappl without obfuscating my blog posts?