(35.75) Unilever will take action against the fake followers
Multinational companies producing consumer goods said that they will not work with the digital media 'influenciers' who buy fake invasions. The company's expectation will be able to ensure greater transparency in the advertising world. Unilever's marketing chief said he would take action against them very soon if they lost faith for fake followers. In his words, 'faith walks on foot; But it goes on horseback. "UK-based Reuters reports said that, according to the cost of advertising, ULYA's world's second largest institution,
The more big companies are going to advertise on the Internet, the more special type of advertising is becoming popular. In social media or YouTube-like video viewing services, users with significant number of followers have been used to promote products in exchange for money. Users of social media and YouTube are called 'Influencers' in the online advertising world. They published various texts in the promotion of products, highlighted various features of the product on the video. Some people explain the rules of use. Someone may use the product evaluation after several days. The more commonly known as the publication of its text, the picture and the video reach to more people.
Based on the number of followers 'followers' through social communications, the organizations that have been influencing the influencers for the promotion of goods determine their wages. In this, influencers also focus on increasing the number of followers as possible. Some people spend money in the name of the non-existent person in the name of an unidentified person or a real person, as well as a faked ID made by stealing personal information. In this case, more people are being able to attract the attention of advertisers, even if they do not reach their writing or video. Unilever now decides to stay away from the 'influencers' who have been caught by such fake followers. The organization says that the trend of buying fake invasions is ruining the belief and hurting the rapid growth of 'influencer marketing' art. Influencers' financial value for product promotion is $ 1 billion a year
Keith Wide, the head of Unilever's marketing, has decided that a fake follow-up will never be bought for Dave Soapan and Helmand Meonies. Unless the Influenzers buy false folas, they will not make any agreement with them to promote the product. In addition, the social media will act against cheating, their organization will work more with them. Wyeth Reuters said, 'Faith walks on foot; But while going, the horse goes away. If we continue to do this, we will soon see the effect of influencers. Of course there is good influenza. But faith is being lost due to some bad people. Once the faith is destroyed, it will douse everyone. '