YouTuber James Charles brings Birmingham city centre to a standstill !

Now did a youtuber cause gridlock in Birmingham city centre over the weekend ?

Well Birmingham certainly felt the full impact of the popularity of James Charles on Saturday as thousands crowded into the bullring for his appearance to open a shop fair the city centre was jammed with some roads at a standstill for hours some people even ditched their cars because they weren't moving at all !

Sarah Kilburn Wilson is here to tell us a bit more about this and Sarah first for those of us who don't know at the risk of showing my hitch who is James Charles James Charles is what we call a beauty influencer or a beauty vlogger he's 19 years old from New York and is a makeup artist and he has an amazing 14 million subscribers and followers on Instagram and YouTube he has a beauty channel on YouTube where he publishes videos of all sorts makeup tutorials Beauty product reviews challenges on all of these videos are getting over 20 million views every single time which is an extraordinary number.

He's also released his own makeup and merchandize which has earned him around 6 million dollars and he collaborates on videos with celebrities like Kim Kardashian and Kylie Jenner now the things Beauty influences like this have a much bigger social media following than TV stars and film stars but harvest substantially lower profile in the wider media which means that they can go under radar and just suddenly pop up in places in Birmingham like James Charles did this weekend.

I mean he's certainly very popular well certainly amongst certain generations anyway we learnt that but we were stuck in that gridlock on Saturday and did he cause that gridlock well firstly the thing to point out is that only 250 people had tickets to this meet and greet event but 8,000 turned up so it was a completely unprecedented number now Birmingham City Council have told us that they were not informed about the event and that if they had been then they would have worked with the bullring shopping centre on the planning for the event.

Well the bullring has said it was a great a great thing that he came to the UK for his first came to Birmingham for his first UK appearance and that the city centre congestion was most likely caused because of ongoing roadworks and finally West Midlands police said that they were involved with the planning of the event and deployed extra officers as planned to help with crowd management they also added that no arrests were made and no incidents were reported so we have no exact causes to why his appearance if it did cause gridlock in the city centre but we do know and have seen the footage about 8,000 people did come out to see him so if he turns up again we've been warned yeah well these are who he is thank you very much.

He is indeed a Top Internet Marketing Giant !

Regards

Geoff

As found on Youtube