There are only three things that make you stand out on first glance on steemit (at least for now) your name, your rep and your profile picture. And since their are multiple people with the same rep number, when you comment people will know it is you by your name and photo. The first thing that people usually see is the photo. It stands out more than your @name at it is were the eye usually goes first. So if you want to build recognition of your account make sure you have a profile photo that is unique and stands out.
There are a few options. You can open paint and make your own. It will look silly but it can bring a fun element to it. You can go to pexels or pixabay and edit one of their photos to use. Or you can take your own. I'm sure around 95% of people on here have a phone with a camera on it. There is also the selfie option. This will make you look the most authentic but make sure you take a photo that stands out in the small circle space. If you just look like a generic person (without detail) and not you, then you can blend in with every other person that is posting photo of themselves.
I suggest using colour to really stand out. It will make your pic pop in the small space that you have. But put up something :)
If you need to know how, go to setting and paste the link under profile URL. You might need to do it a few times to center it properly.