Yep it finally happened and it couldn't have happened at a more opportune time for those of us working on marketing for the Steemit Platform.
If you have been a Steemit member for awhile you already understand the benefits of decentralized Social Media but in short the idea is to stop making Facebook and Google shareholders rich while we get nothing for our content.
Well apparently Youtube agrees with us! Check out the email they sent out to their undesirable content creators last week.
Youtube Kiss Of Death
So the above email equates to nothing more than a kiss of death from youtube to the content creators they no longer want. To sum up the new FAQ section is basically to say that we don't want to continue paying you next to nothing if you don't have enough subscribers and your videos don't log enough airtime. If you meet our new Standards we will be happy to continue robbing you of your intellectual property.
This is the point we Steemians have known for quite a while but it looks like Youtube has come right out and said it.
The Youtube Opportunity?
Remember, what we do here at Steemmarketing is community outreach and youtubers can be tough. They have been trained to create content for pennies and be happy with the fact they are "Youtubers" They wear it like a badge of honor. Well, we know better and it is our job to show them how being a Dtuber is a better badge and worth a lot more money.
If you follow any youtubers, big or small, reach out and let them know about Dtube and Steemit. We have done this quite a bit and it works. You may have some hurdles to jump over because they are so used to Youtube but if they received the Letter of Death, then they are wondering what they'll do with their old content and how they are going to monetize in the future.
Youtubers need us now more than ever. So remember what we always say:
Return on Community > Return on Investment (ROC>ROI)