Business research covers a wide range of social and economic phenomena. For managers, the purpose of research of research is to provide knowledge regarding the organization, the market, the economy or another area of uncertainty.
**Gathering Knowledge:-** it gathers new knowledge or data about business from primary or first hand sources.
**Empirical:-** It is based on observation and experimentation on theories.
**Systematic:-** It follows orderly and sequential procedure.
**Analytical:-** There is a critical analysis of all data used so that there is no error in their interpretation.
**Capacity:-** It requires effort making capacity.
**Devices:-** It uses certain valid data gathering devices and tools.
**Patient and unhurried activity:-** Research is patient and unhurried activity.
**Investigation:-** It is a systematic and accurate investigation.
**Quantitative:-** it organizes data in terms of quantitative figures.
**Logical and objective:-** Every activity of research is logical and objective.
**Scientific Method:-** Research uses different types of scientific method to solve the problem.
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