Where I work and do business, there are somehow a lot of customers, they don't know anything about business plans, marketing and SEO.
Why I think all those 3 things have them relation together?
I try to explain - sure it is maybe only my view of it.
Doing a good business, a business plan is a must! Including a business plan, it needs to have the marketing plan.
"Most of my customers like to be onGoogle's first page - first position" - but they don't know why...
Finally, they know there is Facebook, Twitter and other social networks, some customers also mix up be on Tripadvisor and/or Holidaycheck.
The last 2 platforms are not social networks. They arevtravel specific platforms, with a huge review approach.
Back to the main topic, those customers don't have any clue how they need to reach their customers. They even don't have a business plan nor a marketing plan... But they need SEO from me, they like to have everything from me to be in the top of Google search results...
I am mostly "fighting" and trying to get them more business basics how to think about getting and reaching customers, before I even do or start with SEO...