Hammer Please Don't Hurt 'Em is the third studio album by American rapper MC Hammer, released on February 12, 1990. The album was a massive commercial success, reaching number one on the Billboard 200 chart and becoming one of the best-selling rap albums of all time. It was also responsible for catapulting MC Hammer to international fame.
The album features a unique blend of hip-hop, pop, and dance music, with Hammer's signature energetic and catchy style. It includes some of his most well-known and successful singles, such as "U Can't Touch This" and "Pray." These songs not only became chart-topping hits but also helped popularize Hammer's iconic dance moves, including the famous "Hammer pants."
Hammer Please Don't Hurt 'Em showcased Hammer's ability to create infectious hooks and memorable lyrics that resonated with a wide audience. The album's production was top-notch, with contributions from renowned producers like Rick James and Teddy Riley. It also featured guest appearances from artists like Deion Sanders and Stephanie Mills.
The success of Hammer Please Don't Hurt 'Em can be attributed to its crossover appeal. While it was primarily marketed as a rap album, it appealed to mainstream audiences due to its catchy melodies and accessible lyrics. This allowed MC Hammer to break through racial barriers and become one of the first rap artists to achieve mainstream success on such a large scale.
In addition to its commercial success, Hammer Please Don't Hurt 'Em also had a significant cultural impact. It helped popularize rap music among a broader audience and introduced many people to the world of hip-hop. The album's success paved the way for future rap artists to achieve mainstream recognition and opened doors for the genre as a whole.
Overall, Hammer Please Don't Hurt 'Em is a landmark album in hip-hop history. Its catchy hooks, energetic production, and crossover appeal made it a commercial and cultural phenomenon. MC Hammer's unique style and dance moves became synonymous with the album, solidifying his status as one of the most influential figures in rap music.