Naver and Kakao began to expand their North American readership by participating in the largest cartoon exhibition in North America, "New York Comic Con 2024," held from the 17th to the 20th (local time) in New York, USA. New York Comic Con is the largest cartoon festival in North America, with more than 200,000 visitors every year.
According to Naver Webtoon on the 20th, 'Whatpae>de Webtoon Studio' under Webtoon Entertainment, Naver Webtoon's U.S. parent company, set up a book booth at Comic-Con 2024 in New York and promoted its webtoon IP book.
In addition, Naver Webtoon's English platform "WebTOON" operated a joint booth in partnership with "Duoringo," an American learning platform.
Naver Webtoon's signing event for local writers during the New York Comic Con was very popular and there was a long queue. Naver Webtoon has organized a venue to announce its webtoon IP book in the publisher section, where major publishers such as Penguin Random House and HarperCollins gathered to target the U.S. paper book market.
As the birthplace of webtoons, it is leading the market worldwide.
Although the stock price seems to have fallen more than when it was listed,
The symbolism of being No. 1 remains the same.
You'll have to think about how to generate revenue here.
For the platform, profit generation after expanding the base will be a proper expansion.
I wish you the best of our country's webtoons.