ICO has grown beyond expectation, thanks to the rise of bitcoins and blockchain. It's no surprise that traditional financial institutions have given startups and entrepreneurs a run for their money. This has paved way for ICO to act as an alternative means for fundraising.
But ICO’s are only successful when they target the right group. And that's a general mess of a strategy that market strategists and pretty much the world are struggling with. This makes you think - Is marketing a big deal?
Well, in one simple word - YES! For generations, marketing has been a medium used for announcing a product or service to the world. It started with the traditional poster, then ads in newspapers & magazines, radio announcements, television ads and now the internet. With all its perfection and innovation, it still struggles to hit the sweet spot.
So how is ICO integrated with this?
ICO like any other business requires investors and crypto-enthusiasts to purchase tokens issued by companies. And in order to do so, they need to be targeted with the right marketing strategy. With the age of the internet and social media, companies require custom-made marketing plans for the right investor group.
How to start?
Well for starters you need to analyze the crypto-market and understand its flow. You would need to devise a foolproof marketing strategy to ace your crowdsourcing. You also need to build an interactive website that would be your gateway towards millions of potential investors, connected via the world wide web.
But the aforementioned would not be enough as investors are picky, especially since it involves investing in a non-traditional & technologically advanced business prospect.
So if there is more to this, who should you approach?
Since the technology is still new, how do you look for the most reliable ICO Marketing Agency? who do you think can offer you the right marketing service? I would suggest opting for Blockchain App Factory. With a solid track record of numerous successful ICO launches, they are the right choice to enter into the ICO world.
Their adept ICO marketing team’s ever-evolving marketing strategy offers some lucrative ICO marketing services like:
Website Development
Market Research
Pay Per Click
Social Media Management
Content Marketing
ICO Press-Release
Email Marketing
Community Engagement
Influencer Marketing
There is a whole lot more they offer. So why wait? Contact them today, and get your ICO marketing successfully.