Personal Branding: Turn Yourself into A Brand on Hive

Suppose you went to buy shoes, now there are 2 brands of shoes in front, one is "Nike" and the other is "Crosty". Which brand will you choose now?

If I am not mistaking, then the price of Crosty brand shoes is much lower than Nike, but you will buy Nike shoes or sneakers. Why?

Because you have been hearing the name Nike since childhood and someone in your family has used more or less Nike sneakers. Nike is a place of trust for you. So you will prefer Nike from other brands.

So, what is a brand?

A brand is a place of trust where words and deeds match, you can trust with your eyes closed.
Now the question is do you want to establish yourself as a brand?

If you want people to see your work, listen to you or buy your product then you or your blog/profile has to be taken to the brand level. So what do we need if we want to see ourselves as a brand?

Find your passion
Select the platform of your choice
Find your own unique style or niche

Let's break down...
Find out in advance what you are good at. Which one can you do better?
Digital Illustration, Art, Video Making, Article Writing, Audio Making, Gaming?
Do what you are good at.

If you go ahead with what you are not good at, it will be like putting a peacock's feathers on a crow. So the first thing to do is find your passion.

After getting the passion, you need a platform. Suppose you can give a very good speech, but you did not get the opportunity to give a speech at the event or gave a speech at a time when no one listened. So first fix what your playground will be! YouTube, Instagram, Reddit, Personal Website, or something else? Start with one.

Here we're are focusing on Hive so let's say your platform is Hive Blog. Make a good base on Hive like soldiers make during war. So that you can make a strong profile and nobody can find any flaw there.

And lastly, don't be a copycat. Find your own unique style. Give time, experiment a lot. Maintain a theme, color if needed, like unique blogger @sidwrites do in his articles. People will care after a certain time even if they don't care at first. Make people memorize your own style.

Help people to memorize your name or your brand name

Your name or your brand name will be in people's memory only when they get your content every day. Well, Let me explain -

In TV channels or Netflix, we see similar types of ads so many times. On TV there's even no option to skip ads like YouTube. After a while like this, I have memorized the whole ad about the brand, even though I didn't want to.
Let me give you another example, those who are on my follower list, they see my SEO related posts more often. Maybe it's about Hive's SEO or just basic SEO tips, But the post is related to SEO. So most followers in my Hive profile think that I am an SEO specialist.

What did you understand from these two examples? It takes one thing to help others to memorize your name or your work in the human brain... that is - "Consistency".

So the best thing is to post everyday. Try to post once every day. Thus your followers and other readers will find you as a consistent blogger.

But remember, if your content does not add value to the lives of others, then it will not be of any use. You are just writing for yourself or for some dummy.

For example - I know one of my Facebook friends who was once a good Gamer, now I don't know what happened to him he is posting just shit trolls on his status. As a result, his gamer friends are already started removing him from their friend list.
The point is are your works adding any value to other's perceptions?
Are you promoting your content to the wrong people?
People may watch for entertainment for a while. Then Unfollow/ unfriend / unsubscribe. So if you want to make yourself a brand, you have to create valuable content and upload them every day.

Now the question is, what if you can't post every day?

Post once a day, post thrice time a week, post 7 times a month. Doesn't matter! The thing matter is - Let your audience know in advance that they will get the content at that time. So set the strategy.

In short, you have to come within the rules. Organic growth is very important in anything. Only then you will get good result!

Don't forget to let me know in the comment section whether you maintain consistency, any posting strategy, or not! In the next article of this branding series, I will talk more about personal branding.