I don't even have a problem with people getting seriously drunk. I do it on a regular basis but I'm a very polite drunk and also never do things like shout out in the night in a neighborhood where the people are sleeping.
I think the companies say "drink responsibly" because they are required to say that by the government. What they really want you to do is buy as much of their product as possible :)
RE: Bad expat behavior that annoys me and everyone else