get out of the safe zone

Get out of the safe zone

A business man cannot have a safe zone in his business. This means that every businessman is required to be able to compete in the field of business action. So that a product that is spread in the market has an appropriate innovation that captivates the consumer of course.

Out of the safe zone, certainly not easy and easy to do by a businessman. This certainly requires capital financing to obtain the difference in income that will be earned. However, the financing of capital issued to do this will pay off when this innovation is accepted by its consumers.

Economic actors must certainly have this. To increase corporate and personal income.

Getting out of the safe zone is also called innovation. The difference between innovation and exit from a safe zone is that innovation is carried out on a product or system, while getting out of a safe zone is the decision of the leader or owner to take action on the innovation itself.