Just when there is the fear of criticism for the work of a one, he does it nonetheless, damning all odds, but, then to is utmost surprise, he gets praised for it. Bottom line, do your thing, give it your best, and share it to bless others, for that which seem ordinary to you may just be a great blessing to others.
But then, be open to condemnation for it, for not everyone loves good things and maybe that is their fault or not is not for you to ponder, you just continue to be the best you can be.
She gave a love feast gift last year, but did not get rewarded for it, so, she decided not to give this year. She claims not to care, but, deep down she was not happy about it.
Bottom line, do the good in your heart always, and be not deterred by whether it is reciprocated or not, for in due time, you shall reap the fruit. And be content with this: the mere fact that your actions makes people happy and improves the quality of their lives, for as such is the general destiny of human beings. Be not bothered about whether anyone repays you the good, for your deed is not unnoticed by God.