Why and how FunFair can explode in growth, and bring mainstream attention to cryptocurrency.
FunFair has been gaining more and more attention- and rightfully so. News articles, blog posts, video content, and more online discussion are coming to surface. I’d like to take the time to present to you all some reasons and explanations as to why FunFair could have fast, exponential growth due to it’s potential network effect.
First and foremost, what is FunFair? Very basically, FunFair is the “developer of the platform, protocol, technology, and games that are licensed to affiliates and white label casino operators.”
Company: https://funfair.io
Want a quick video explanation on what FunFair aims to accomplish? Watch: 
Want an in-depth written analysis? Check out this stickied post in the FunFair subreddit: https://www.reddit.com/r/FunfairTech/comments/7o1ntp/funfair_a_game_changer_for_2018_an_indepth/
Moving forward.
FunFair has great potential in creating a network effect within and around it’s own economic system. FunFair will be managing the business to business marketing (B2B) and allowing their affiliates (the separate casino operators) to handle most of the business to consumer marketing (B2C).
This means that if operators choose to utilize and adopt FunFair’s technology and platform, more marketing initiatives and advertising for FunFair-powered casinos will happen, thus bringing attention to FunFair and the services that they provide (provably fair, server-less, fast, fun online casino gameplay powered by blockchain technology.)
“A network effect (also called network externality or demand-side economies of scale) is the positive effect described in economics and business that an additional user of a good or service has on the value of that product to others. When a network effect is present, the value of a product or service increases according to the number of others using it.”
https://en.wikipedia.org/wiki/Network_effect
Increased amounts of operators using FunFair’s platform and technology to power their very own casinos will increase the value of the service and token. Increased amounts of people using and playing the games in these casinos will promote growth within gaming communities worldwide.
Initially, FunFair is planning to capture the gaming market of those interested and involved in cryptocurrency, as they are the low-hanging fruit of an enormous market. Since they are bringing blockchain technology to the gaming market, it only makes sense to begin with this- the first stepping stone of many.
The team has been open about targeting small to medium sized casino operators to begin with. There are a lot. When the technology has been implemented with these several operators successfully, you can imagine that FunFair will have a solid "portfolio" of successful operations with these specific companies and operators. They can then begin to present this track record to larger casino operators worldwide, potentially securing positions and partnerships with them.
FunFair is attending ICE, a large international gaming event that was attended by over 30,000 people last year- 8,500+ of which were gaming operators. They are launching their product here publicly. The event takes place in February, on the 6th to 8th. Remember that FunFair is focused on marketing B2B.. and understand they will be doing this professionally, and in an exemplary fashion.
“ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.”
https://www.icetotallygaming.com/exhibitors/funfair-casino
The CEO, Jez San, has been vocal about growth potential, and enjoys touching on ideas that are bounced back and forth in our communities.
Some examples include (and are not limited to):
- More unique games and game variants .
- A developer platform (release of API) allowing ongoing production of new games by third parties.
- An 84,000+ ETH reserve that can be used to fund innovative, ambitious ideas
- A fiat > FUN purchase/processing system for easier token access in casinos
I wrote this as a potential discussion guide, alongside the information. I am not going to list every single thing FunFair is up to, as I hope that you all can do research for yourselves and decide whether or not you’d like to invest in FunFair.
I personally believe that if (when) FunFair succeeds, there will be a lot of positivity regarding not only the project, but cryptocurrency as a whole, because a successful product launch in the cryptocurrency space has not necessarily been done yet. Since gambling is something that a lot of people worldwide enjoy, it is easy to visualize widespread, commercial success for FunFair.
TL;DR - sleeping giant :)