Good day guys, today I’m excited to share with you a blockchain project that I think is currently super undervalued.

TE-Food is a very new coin on the market, only a couple of months old. It already has a working product with over 6000 business customers, but for some reason is only ranked 454 on the crypto charts with a very small marketcap of only $12 million. Even new ICOs with no working products have a much higher hard cap than this. I think this is a project with a 100x gain potential and Il justify why in this post.

To learn more about TE- food, keep reading this post!

There is a video link at the bottom for those who prefer an audio version

TE-Food is a supply chain project for food. This means from the producer to the wholesaler to the retailer and finally the customer—you and me, they provide quality control and tracking the whole way. The tracking is so complete that at a customer level, you and I could use the app to scan the barcode of the produce in the supermarket and see it’s entire history.

Food traceablilty is a fast growing industry that is estimated to be worth over$15billion by 2021 and currently TE food is the world’s biggest food traceability solution.

Every year 700 million people and 400,000 deaths are due to foodbourne diseases. And if a consumer is sick, there is no accountability for where in the supply chain did the food become contaminated. TE-Food provides that accountability. Furthermore, the cost of product recall, supporting exports etc… result in high expenses for the supply industry, something which TE-Food using blockchain technology will solve.

TE-Food is is a joint project between a 21 yo Hungarian food company and a 2 yo Vietnamese company. The leaders of the company therefore all have over 20 years of business and IT experience.

This is why even though they are new on the blockchain scene, they already have over 6000 business customers and are tracking 12,000 pigs, 20,000 chickens and over 2.5 million eggs daily.

One of the things I like most about this project is the fact that they make their own hardware.

They produce their own security seals, label stickers with QR codes, RFID tags, coded paper bags from recycled paper and TE-Food labels that customers can scan in the shops.

Anyone of you who have been following this channel will know that I am absolutely huge on blockchain projects with hardware. Making your own hardware makes your technology hard to replicate and secures your position in the relevant market, but it also means that the progress of the company is not restricted by the technology of other companies. E.g. If they use the RFID tags of other producers, it may be generic RFID chips you use in phones or other devices that may not be workable with your own technology, but also if the other company decided to close down or sell their RFID chip to your competitor, suddenly you have lost your edge over your competitor or worse still, your entire business comes to a halt because of the limitation of the other company. So I’m a huge fan of blockchain projects that have hardware, they’re not many of them out here, and have made it my personal goal to try and invest in every blockchain project with hardware.

In addition, TE-Food also already has:

1. a multilingual mobile admin app optimized for low end phones that will deal with logistic transactions, identity tool management etc..
2. A digital Signage for retails to display traceability information
3. A B2C consumer mobile app which is the app I mentioned before that will allow consumers to scan the QR code in the store and check the product history before purchasing.
4. And a farm management tool app

Future technology they plan to release in the next 12-24 months include:

1. A livestock registry. So currently they are already partnering with the Vietnamese government in a pilot project called the National Livestock Registry to create a data base of livestock that will not only allow monitoring but will also be extended with AI for forecasting and alaraming modules.
2. They are also in the processing of making their own food safety sensor tool that is a hardware that can be built in transportation vehicles and boxes to measure temperature, humidity, etc…. to ensure appropriate conditions during transportation. They already have a prototype ready as shown in the picture above.
3. Another exciting novel technology they are developing is animal facial recognition! This technology will eliminate the need for physical tags which is a continuous cost for farmers currently. It is also currently in development with Meat And Livestock Australia to take it as identifying cattles from a digital photo.

So this project has so much happening already and so much more to look forward to! The potential of TE-Food is massive.

Looking at their ecosystem, to get an idea of where blockchain fits in the picture, blockchain basically does everything, from ID management to traceability and quality control and alerting and reporting. Only the interface and third party applications are done separately.

The blockchain technology isn’t described in detail in their whitepaper. What is shown is an overview of the blockchain architecture.

So very simply, TE- food will run on 2 blockchains, one public and one private. The public Blockchain is Ethereum, and this is the system that will use TFD token, their native token on the exchanges, to run the entire economy e.g. the movement of information, value exchange etc…, There will also be an internal reputation system that will help supply chain participants rate their connected suppliers.

The private blockchain will be used for storage of transaction and food related information. And will be driven by an internal technical token called the transaction token. At this point, no more information is available about this second token, and it is also not available for purchase on the exchanges. I assume for not, it is an internal currency used for running the system in a closed loop and not an interest to token investors. The currency we are interested in is the TFD token.

Now, talking about the TFD token. As token investors, we want to know that there is a use case and demand for this currency, that’s what will make it a good investment. You can rest assure there is a lot of token use case. Basically the entire economy runs on this token.

1. Firstly to even use the Ledger, you have to pay for transaction of information using TFD tokens, much like Ethereum users pay gas for transferring Ether.
2. Supply chain companies can also pay TFD tokens directly to each other for information.
3. Consumers will be rewarded with TFD tokens for using the consumer mobile app in stores, this incentivises conscious consumer behaviour.
4. Consumer can also use the token to order food analysis service. So you can buy some random food and package part of it to send to TE-Food who will analyse and send you an electronic report of the food. In a increasingly health conscious society like ours, this is potentially going to be huge, especially in developed countries.

So this is project with great use case and working product as well as token use.

These are some of their current customers, and if you’re from asia or hungary, you will find some of the names familiar, I recognise Satra Foods, Citimart, Aeon etc.. these are big names in S.E. Asia.

As mentioned before, TE Foods is currently the world’s biggest food traceability solution already, and recently, they have also been utilised on HALAL TRAIL, a company that tracks chickens and lams from farm to table through the Halal food chain. This is potentially very huge, because out of the 7 billion people ion the world, 2 billion are Muslims and seek only Halal Food, this is a market that is very conscientious about food traceability. According to industry estimations, the global halal food market will reach USD $2.55 Trillion by 2024.

The more I read about this project, the more I like it. I think TE Food is really a hidden gem at the moment.

Team

This is their team, a very big team as you can see. And even from the profile pics, you can tell it’s a more mature age group that is quite different from a lot of young teams we see in the newer blockchain projects.

We’ll go through a couple of the team members:

1. They have 2 CEOs, the first is Dr Trung Dao Ha—He is the president of the High Tech Association of HCMC, w ith 20 years of experience in strategic leadership, marketing and sales experience in Asia and Europe.
2. The other CEO is Erik Arokszallasi—who was the previous co-founder and leader of 2 successful corporate IT development companies in Hungary (Erba 96 and Flexsys). He has 23 years of leadership and IT project management experience.

And you can go through the rest of the team’s resume youself. I think it’s an impressive team, with resumes involving the Big 4 like EY and more, Fortune 500 companies, many years of experience, very wide range of backgrounds and all successful careers. It’s a team that inspires confidence.

Advisors

They have 2 advisors Endre Jobbagy who is the CEO of interticket and co-founder of Blockchain Competency Centre, so he brings the blockchain experience, and Dr Michael Patching who has 13 years experience as a large animal veterinarian. He is also the current Vietnam Livestock Services Manager for Meat and Lifestock Australia.

Partners

These are their partners. GS1 is a organisation that develops and maintrains global standards for business communication. GS1 barcodes are scanned more than 6 billion times every day! This is a huge business.
Telenorma is a German retail provider and they will implement TE-FOOD’s traceability system in Germany for retail companies. So potential TE-FOOD could be stepping into retail supply chain arena to compete against Waltonchain and Vechain!

And you can go through the rest of the companies yourself, but they are quite spread out across the world, from West Africa to Swizerland to South Korea. I think the potential international partnerships and global market penetration for TE Food is very good.

Roadmap

This is part of their roadmap, that goes from this year into the start of next year. As you can see, there’s a lot to look out for. This quarter will see Cattle and Fruist and vegetables tracking launched. It will also see TE-Food offices established in 2 more target countries to be revealed.

Q3 will see blockchain as a traceability ledger implemented in TE-Food, Fish and seafood tracking launched. Q4 we wee the marketplace launched and Q1 of 2019 we see food safety sensor tools and farm management tools ready. Q2 of next year is when Animal face recognition is expected to be ready, as well as opening new offices for market presence in 4 countries.

So definitely a busy year ahead. Good and clear roadmap which they have been timely in achieving up til now.

Price prediction

Finally, let’s round up with a price prediction. When they opened on the markets at the end of Feb, they opened at 2.7 cents. Currently they are sitting at 2.4 cents. So it’s actually fallen below opening price. I think it’s just a combination of launching in one of the worst bear markets we’ve seen in Crypto as well as being under recongised. The name is very catch, compared to like VeChain etc.. and it hasn’t had much marketing to the blockchain world. So I think that’s why Te Food is so undervalued.

Now their current marketcap is $12 million. And they are ranked 454 on coinmarketcap’s ranking. That’s super small right. Supply chain is one of the fastest growing blockchain industries. So far, the two notable projects, Waltonchain and VeChain are focused on the retail industry so that’s where the attention is. Getting into Te-Food right now, is like getting into Vechain or Waltonchain 6-12 months ago.

In Sept last year, Vechain was around $0.20 and now its $3.50. As a project, Vechain has a marketcap now around $1.9billion. That’s over 150x TE Food’s current marketcap. 150x guys. The potential gains for this project is simply crazy when I think about it.

Small projects, definitely anything out of the top 100 in crypto charts, represent a significant increase in risk, because the chance of the project not making it and collapsing is high, meaning the smaller the project, the higher the chance of completely losing all your money. But here, is a project that is over 450 in ranking, super small, but yet has government partnership and over 6000 customers, making its own hardware and having first movers advantage as a blockchain project and is already the world’s biggest food traceability solution. We’ve been through the whole profile and to me this is not a company that is going to shut down in the next year or two. This is going to be a mind-blowingly big project. People put shilling posts out there all the time, 100x/ 1000x returns, rarara, we don’t do that, but this project, I honestly feel could 100x in the next few years based on the above thoughts.

So that’s my take on TE-Food guys. Big thanks to the guys on our Telegram chat who brought this to my attention. It’s a super find guys. None of the above is professional advice, it’s all my personal opinion and I’m only human and could be wrong. Be sure to always do your own homework and make your own decisions.

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