Most of the times when trying to take a decision to make a request or not more in our day to day activity and interaction, we are usually concerned about the possibility of getting that response "NO".
You might want to woe that lady or you presented a business proposal or just anything and you got a NO, or afraid of getting a NO!.
Many take this as the end of the road, but it is not. It is just one of the possible outcomes of the activity. There is also the counterpart "YES". The fact actually is that if you try, you may win (and get the emphatic YES), but if you don't, it's like you have given yourself the NO already.
Get inspired!