Alibaba has challenged the leading e-commerce platforms Amazon, Flipkart, Paytm Mall in the Indian market through the Yoli app. According to the report, Yoli was introduced by the company as an affiliate platform last year.
Deals on Amazon, Flipkart, Myntra, Nykaa, Paytm Mall, Purplle, Firstcry, Bigbasket, Snapdeal and Tata Cliq are being offered to users through the Yoli mobile app. Currently, users are being offered as an affiliate of other e-commerce platforms through this app.