AdHive (ADH) ICO
What
AdHive aims to be the first AI-controlled influencer marketing platform that uses blockchain technology solutions.
The core mission of Adhive.tv is to disrupt TV advertising and develop a distributed community of video bloggers who have more audience than TV and who can put advertising on their channels. Our goal is to create an easy way to launch massive international ad campaigns for advertisers – brands, services, as well as blockchain services and TGE campaigns. Bloggers, with any number of viewers and subscribers, from any place in the world, will be able to register in AdHive and create monetized media content. Community members will help to build an environment to run more effective campaigns.
AdHive's main goal is to remove the boundaries between brands and influencers, taking control of the fastest growing segment of advertising.
Why
Since the social revolution, the influencer phenomenon has continued to become more proficient as a means of making money. However, despite the millions of influencers around the world, large brands will only work with a limited number due to a number of factors, including lack of reliability, inaccurate metrics and the complexity of the market.
Despite the ever increasing social media platform usage and impressions, TV still remains as the dominant advertising influencer in today's market.
Problems AdHive Fix
| Problem | AdHive Solution |
|---|---|
| Lack of video contact with target audience - more and more younger people, under the age of 25, are watching less and less TV and therefore, are hardly reached by display ads. The price of placement on famous influencer channels can be as high, if not higher than TV, but the price on unknown channels is quite affordable. | AdHive works with a group of small influencers, reaching a broader audience with a lower price per contact and increased targeting. Using an API, each influencer shares their stats and data about their channel with each advertiser, who can then filter for their target audience. |
| Tools not effective for working with influencers - currently, the advertising market is focusing its campaigns on top-level influencers, and there is very little, if any, shift towards the medium and smaller sized influencers. | AdHive community members are involved in giving and getting feedback about quality and attractiveness of published videos. Community assessment and feedback will be shared between the platform and the influencers and will be used for further education of in uencers and advertisers. |
| Difficulties of working with influencers - Influencers work on a prepayment system, and the price of ad placement for the same influencer can vary, depending on many factors. | Calculation of the amount of payment to the influencer is based on quality assessment of community members and a prediction math model. |
| Lack of information about video content - There is a lack of any information about video content on influencer channels — what they mention, how and which brands appear on video, and how often they appear. | The AdHive platform is able to monitor each channel to track brands / names / objects in video. To prepare e ective targeting and the right type of advertising messages, advertisers can take into account current competitor activity, coverage and brand awareness, market share of each brand, etc. for each audience. |
How It Works
Ecosystem
AdHive will be built as an environment where each participant will be motivated to act and develop the platform ecosystem, which will in turn increase rewards for all participants involved. Financial mechanics for each part is based on a profit and loss approach where influencers must need to guarantee their intentions via a security deposit of ADH Tokens, which will be locked in a smart contract until certain conditions are met. Community members risk missing out on rewards in case of incorrect assessments of ad quality. Rewards for community members depend on the amount of Tokens held in their wallets. This approach will motivate influencers to place ads properly and community members to make more accurate assessments and well-informed surveys. It also provides anti-spam and Sybil-attack protection.
Platform Overview
The key approach of the platform is balance, help, and control of each other. Community members balance the interests of in uencers and advertisers. The platform shares advertisement budgets among the all Platform partici- pants to maximize motivation to act and develop the platform ecosystem.
Further Information
AdHive Website - https://adhive.tv
White Paper - https://adhive.tv/docs/AdHive_Whitepaper.pdf