GENERIC DESCRIPTION A super sports car and the typical functions of an SUV: this is the Lamborghini Urus, the world's first supercar. Defined as a true Lamborghini with its unmistakable DNA, Urus is at the same time a creative vehicle: extreme proportions, pure Lamborghini design and outstanding performance make it absolutely unique. . Urus's distinctive silhouette with a dynamic line of coupe-flying shows its super-sporty origin, while its striking proportions impart strength, stability and safety. The success factors of Urus are definitely the design, driving dynamics and performance. All of these features allow Lamborghini to launch a super-sporty sports car, in line with its DNA.
EMOTION
A special Lamborghini engine sound, along with the features of a sports car and SUV, gives the rider a unique emotional experience. With its strong personality, pure design and extreme sports spirit, Lamborghini Urus is unique in its class. The world's first multi-purpose sports utility vehicle is easy, safe and fun to drive, thanks to the ANIMA (smart adaptive network management) selector that delivers pure driving feel and new specs. driving dynamics best. Urus is a versatile car that is perfectly suited for daily driving, but also provides exceptional engine sound, all the excitement and performance of a true Lamborghini.
OUTDOOR DESIGN
Lamborghini Urus has a pioneering, special design and aerodynamics with many souls: sporty, elegant and off-road. Its muscle surface makes it look sturdy and safe, while hybrid tires allow for a luxurious appearance of a super sports car. All surfaces are designed with clear attention to functionality. Some Lamborghini details and icon shapes can be recognized instantly at a glance first, such as "Y" and hexagonal elements, front bonnet with center cap and other horizontal line at back door. The extreme proportions and straight lines of a single silhouette make Urus a true Lamborghini. Also, its rate is unique because it is the lowest SUV of its kind. Urus's designs are inspired by the heritage of the LM002 for the electric dome which shows the position of the engine and the important diagonals, while the unassembled doors call back the symbolic Marcello Gandini.
FURNITURE
Inside the Lamborghini Urus, Italian luxury craft is incorporated with the most advanced technology. The aviation design and driving-device concept with three TFT screens (one for instruments, one for entertainment and one for comfortable functions, includes virtual keyboards with handwriting recognition. ) to meet the needs of driving ahead and make the experience more enjoyable and enjoyable. The "Y" themed instrument panel architecture is inspired by iconic Lamborghini models. Furniture can be customized to be more elegant or athletic, by choosing different colors and materials, such as natural leather, Alcantara®, wood, aluminum or carbon finish. , with greater subtle options in materials selected through contrast stitching or Q-citura. Urus presents the largest selection ever presented in a Lamborghini, with many converging souls to create a unique car. In addition, Lamborghini Urus is the first 5-seater supercar.
DRIVING DYNAMICS
Lamborghini Urus is equipped with the most advanced dynamic technology. It provides the most complete driving force in the SUV segment. Urus ensures the best performance in any situation while achieving the best weight-to-weight ratio in the entire SUV segment, thanks primarily to the dynamic first class dynamics with unique and complete package. Adaptive: 4 wheels with torque vector operating rear, air suspension adaptive with active dampers and balanced system with immediate and immediate response, ceramic brakes. carbon and rims up to 23 "with composite tires.
ENGINE & TRANSMISSION
Lamborghini Urus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SUV market. For this reason, Urus’ performance level is unrivalled. The 8-gear automatic transmission, together with the permanent 4-wheel drive system with active torque vectoring, enable the driver to perform exceptionally on every occasion and in every situation. Urus can be enjoyed whether in the city, on the racetrack, on a snowy mountain, on gravel country roads or in the desert. The torque is directed mainly to the rear axle, so that the general dynamic behavior is sport-oriented.
SAFETY & ASSISTANCE SYSTEM
Lamborghini Urus is a versatile car in which the latest technologies offer an unparalleled level of everyday usability. It is set up with the latest safety and driving technology systems that can be tailored to different customers’ needs. Urus is easy and safe to drive: it ensures maximum comfort and safety at 360° for city driving and long trips. An array of features makes the drive very comfortable, and great attention has been given also to the rear passengers’ comfort. There are three ADAS (Advanced Driver Assistance Systems) packages: “Urban Road”, "Full ADAS" and “Highway”. They contain new, innovative and intelligent assistance and safety systems enabled to suit individual driving preferences.
ANIMA
What really makes Urus a true Lamborghini is the electronic platform that controls the systems and radically transforms its dynamic behavior, taking the driver experience to another level. The ANIMA Selector is the secret of Lamborghini driving dynamics, the key command to choose the desired setup. The vehicle adapts according to the driving mode selected. There are three on-road modes: STRADA for easiness of driving, comfort and safety; SPORT for agility, responsiveness and fun to drive; CORSA for precision and maximum performance. The three off-road modes enhance the Urus performance even more: NEVE ensures ease and safety even on slippery surfaces; TERRA ensures comfort and ease in off-road conditions; SABBIA is perfect for sandy surfaces. Finally, the EGO mode enables the driver to redefine the vehicle’s dynamics according to preferences and needs in terms of steering, suspension and traction.
