My daughter recently faced difficulty in her eyes while reading and she wanted me to take her to Lenskart directly, for testing her eye power and get a spec, if necessary and I was not in favor of going to Lenskart to test her eyes, as I am a little old school and prefer traditional eye hospital. The way Lenskart is growing feels like, they are creating a hype in young generation, to feel like wearing a nice spec is an absolute necessity. I have been using a reading glass while working, and I just pick cheap ready to use glasses, because that meets my need and I don't feel like spending a lot just for the look. So we had a deal - if she really needs a spec, then we will consider her request to go to Lenskart, but only if an eye hospital prescribe it.
So I took her to a reputed eye hospital located near to us and they did all kind of tests, not just vision testing. They are pretty genuine (they do not do any marketing to sell their spec) and prescribed a spec for reading, without pushing us to buy from them. But I still could not convince my daughter to buy the spec from their store, because she did not like the look and wanted to buy only from Lenskart. This is a probably because of a generation shift, because they don't like old school like us.
It was not a true necessity to buy from there, but at times, its simply not in our best interest to force on the kids, as we had a deal to be considerate.
Look at her face, how happy she is to go to Lenskart. As this was our first visit to a nearest store, we all helped her to choose from several options, with a price range matching our budget. If you allow kids to buy anything, then they will not think about our pocket, so that's the reason, we have some basic rules to give them flexibility based on our budget only and both the lady and me feel that they must understand and cooperate.
And they do have some nice marketing strategy to pinch your pocket - gold membership, buy 1 get 1 etc and the boy was tempted to get a sun-glass for him using the offer.
Look Papa, there won't be much extra to pay if we go with this offer, bla bla bla - they all convinced me and I was thinking, why these stores are rapidly growing - they know where to hit, a promised feeling to convince us to spend extra.
Now that they have a gold membership, they wanted me to upgrade my spec and get a better one from Lenskart to elevate the look - ok, let's go home now and I will give a second thought later.
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