So I think that's the key thing. And those intent signals are controlled by the requesters. We have several areas of interest that they can choose from.
And as a service provider, as you go in, you can see who is in your area of interest and who has passed KYC to participate in your campaign. Without them passing the KYC, there isn't anybody else there. So there is an incentive for them to want to take part in campaigns, first off.
And we've had some anti-gaming coding in there as well so that the requesters are not just jumping on campaigns for the sake of jumping on campaigns. So there is some control also given back to the service provider to say, well, this is actually a good connection. So we're really looking on building that match and that matrix for people to grow their businesses.
I'm sure I see Shorter in the room. So good morning, Shorter. Oh, that's fantastic.
Thank you so much, K.D. And we'll see. So East Denver, like I keep reading mixed reviews as to whether people receive value from the event or not. And it sounds, based on what I heard you say, it was valuable time spent in making these connections there.
And so I see synergy between Incentory and we'll see already, right? So the next piece is you talked about some follow-up that you have to do from those areas. I'm just saying continue. Oh, okay.
There's some follow-up that you have to do. Can you just, what do you mean follow-up? Like I know, so you spend all this time preparing to go to an event. And the event is East Denver, if I'm not mistaken.
There's prep there. And so while you go to these events, can you unpack that a little bit? And then what does that follow-up mean? Yeah, exactly. So the, you know, okay, let me just say this.
This is my fifth East Denver, okay? The first one, I was an observer. I was a witness. I didn't know what to expect.
I just was consuming and absorbing information. With every subsequent East Denver I've been to, there has been very specific, intentional focus of objectives that need to be achieved at the event. My second one, I was doing business development for a FinTech TradPi company.
