"They" are the architects of your cage. The marketers, the politicians, the spiritual gurus, the self-help charlatans—anyone selling you a pre-packaged identity, a purpose,a belonging.
They're the ones who profit from your dissatisfaction, who feed you just enough hope to keep you consuming, conforming, dreaming small.
They built this world to make you feel incomplete so they can sell you the solution. And the moment you think you've escaped them by joining some new "society," you've just walked into another one of their traps.
They don't wear uniforms. They wear smiles. They speak in platitudes. And they own you until you stop listening.